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Search Engines. What is a Pay Per Click Search Engine?
A pay per click search engine is designed for pay for performance advertising.
That means that an advertiser pays the search engine owners only for traffic
that is delivered to his web site in accordance with key words that the
advertiser chooses to bid on.
Example: An advertiser has a web site that advertises vacations to Thailand. The
advertiser can bid on "vacations to Thailand" as a key word. If he wants to be
in the number one position on the search results page he can place a bid that is
one cent more than the existing high bid for the key word term "vacations to
Thailand". Let's say that the present high bid is $0.20 per click. A bid of
$0.21 would than gain the top position for the advertiser.
If his key word was clicked on 10 times in one day he would pay 10 X $0. 21 , or
$2.10 for the traffic that was delivered to his web site for that day. The
advertiser is paying only for performance. There is no charge for the number of
times that the advertisers ad appeared on the search engine web site that day.
The charges are based only on the number of times that a visitor clicked on the
key word and was delivered to the advertiser's web site. Thus the name "pay per
click".
Why Use Pay Per Click Search Engines?
In just a few words it is because the leading Pay per Click Search Engines (PPC)
can quickly deliver quality targeted traffic to your web site. Anyone who has
build web sites know that building web sites is the easy part. The tough part of
the process is in driving enough qualified traffic to the site to make it worth
while from a commercial view point.
Even if you are successful in building a web site that the search engines love
it will take some time, probably two or three months, perhaps longer, for the
search engine spiders to find your site and for your site to be listed in the
search engine. If you are trying to make money on the Internet that is a long
time to go without traffic.
No traffic means no sales and no income. That should not be your objective
unless you enjoy building web sites no matter how few people ever visit them.
With pay per click search engine accounts you can almost immediately drive
qualified traffic to your web site. If you are serious about building a business
on the Internet that is a pretty good reason to use Pay Per Click Search
Engines.
Pay Per Click Search Engine Tips.
1. Use quality pay per click search engines that already have a high volume of
traffic. It doesn't matter how cheap the bid for your key words may be if there
is little traffic on the search engine and your key words are never clicked on.
2. Know your market. If you are selling "vacations to Thailand" do some research
to find out what words and phases folks who are thinking of travelling to
Thailand are actually using in their searches. An excellent tool to assist in
this research is Wordtracker . Wordtracker will quickly help you to decide which
key words are truly worth bidding on.
3. Quality pay per click search engines will have starting bids from one cent to
five cents per key word. It is important to know that about 80% of the traffic
for any key word will go to the top three bids. So if you want a lot of traffic
to your web site try to position yourself in the top three spots. Just as with
real estate location makes all the difference in results.
4. Set up a realistic budget for each search engine. Quality pay per click
search engines get a lot of traffic so be prepared for a lot of traffic to your
site if you bid on popular key words.
5. Popular key words can be expensive so choose your key words with great care.
It is best to stay away from key words that are too general in nature. Thus to
continue with the example above bidding on the key word "vacations" would not be
wise if you are selling vacations to Thailand. Yes, you would get a ton of
traffic but it would be more than likely be too general and you would spend a
lot of money for poor results. It is almost always a better strategy to bid on
phases instead of one general keyword. Therefore bidding on "vacations to
Thailand" would be a far better choice than bidding on "vacations".
If you are selling vacations to Pattaya Thailand it would be better to bid on
"vacations to Pattaya Thailand" than on "vacations to Thailand". The more
keywords that you can find that exactly match up with whatever it is that you
are selling and that folks will be searching for the more money you will save
(less money will get you in the top three spots) and the better your results
will be.
Wordtracker is an excellent tool that can find key word phases that are actually
being searched for and that you would probably never think of going it alone.
6. Think about using a lot of keywords rather that a common few. The common few
will be expensive and will likely deliver to your web site a lot of poorly
targeted traffic with poor conversion ratios (traffic to sales). People search
for the darndest things and those who actually plan on buying something usually
search by using phrases. With some effort you can find phrases that are cheap
and that will deliver highly targeted traffic...the kind that converts into
sales.
7. No matter how much traffic you drive to a web site if you are marketing sorry
products or services or if you have excellent products and services but you have
a sorry website you are wasting your time and money. Everything must be right to
achieve business success. Make sure that your site is "order taking ready"
before you turn on your pay per click traffic.
by: David Greene
Online since 1997 the author early on achieved some degree of success with MLM
programs. By late 1998 he was able to work online full time only to suffer the
disappointment of the MLM companies not surviving the dot.com bust.
Since 2001 he has worked as a full time promoter of various affiliate programs
and is once again a happy online camper. David currently resides in Thailand
about eleven months of the year while maintaining a US office in Honolulu, Hi.
His latest project is http://home-loan-services.com
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